Our motto “no ordinary life” comes from the belief that mountain biking creates an amazing lifestyle.

Whomever you are in the day to day world, when you get on the bike life is just awesome. Any stress of the day is gone.

Biking gives you a sense of freedom, adrenaline, good times with mates. Not to mention the amazing places we explore, the people and the respect for nature that it creates. Can’t imagine life not planning the next MTB adventure, road trip or weekend shred! #noordinarylife

We believe amazing fabric, a great fit and common sense technical features makes for great bike clothing.

We use simple, functional lines and allow MTB clothing to be influenced by street/surf wear.

So you feel more like you are wearing normal clothes, yet highly technical. We don’t believe in marketing gimmick features.

We focus on comfort and what we really want as riders.

Fabric is the foundation of great bike clothing.

We source performance fabrics where the “performance element” is built into the yarns of the fabric, not a chemical applied afterwards.

This gives superior quick drying and moisture wicking performance and also means it won’t wash or wear out.

It is also more eco-friendly, and we like that!