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Job Opening - Marketing Coordinator

Job Opportunity: Marketing Coordinator DHaRCO

If you have marketing and design skills, you’re someone that gets stuff done, and you have the same passion for making the world a better place as we do – we’d love to meet you! 

We’re not just here to make mountain bike clothing. We’re here to influence the culture of mountain biking and demonstrate to the world what an amazing lifestyle sport it is. All we do supports our mission to inspire people to live ‘no ordinary life’.

Position Overview:

Forming a key part of the marketing department, this role includes the design and development of branded content, management and execution of social media and email campaigns, and assisting in maintaining premium comms across all brand touchpoints.

We are seeking a candidate with exceptional communication skills, a keen eye for design, and a thorough understanding of digital marketing platforms and strategies. Your ability to manage multiple projects, while maintaining a strong attention to detail and a creative approach, will be crucial.

A typical day might see you helping at a photoshoot, creating social content and managing the website, or drawing up an email marketing campaign, and the next day you could be editing a social clip or setting up for an event.

 Location:

The role will be at DHaRCO's Terrey Hills office, with some work-from-home flexibility and a fun working environment.

Responsibilities:

Social Media Management:

  • Generate and schedule content tailored for social media channels.
  • Create and manage the social media calendar across different platforms.
  • Amplify the DHaRCO brand in a way that fosters engagement and drives brand awareness with our existing community & athletes while capturing the attention of new customers.
  • Maintain and enhance our brand voice ensuring consistency and authenticity based on our brand positioning and tone of voice.
  • Proven experience specific to Instagram and TikTok required, exposure to Youtube, LinkedIn and other platforms would be of value.

Email Marketing:

  • Assist in the design and implementation of targeted email marketing campaigns.
  • Maintain and grow EDM database through Klaviyo platform. This includes creating/maintaining automated workflows, campaign emails, popups and approving reviews.
  • Develop, segment, and manage email lists based on consumer behaviour and demographics to maximise campaign effectiveness.
  • Track and analyse campaign insights for continuous improvement and success.

Website:

  • Maintain and update the DHaRCO website in line with brand guidelines and strategy through our platform Shopify.
  • Update and maintain seasonal product imagery, merchandising and info.
  • Assist in the creation of product, brand and general interest blog posts.

    Content Creation:

    • Assist in developing engaging and entertaining content for various owned media channels, including photo and video content.
    • Liaise with inhouse and external contractors where needed.
    • Support the creation of promotional materials, including posters, banners and paid ads to support marketing initiatives.
    • Ensure all content aligns with our brand and meets quality standards.

        Skills and Qualifications:

        • Minimum 2 years experience in a digital marketing/social media role
        • Proficiency in graphic design tools across Adobe Creative Suite (Photoshop, Illustrator, InDesign). 
        • Photography and Editing skills would be a bonus.
        • Exceptional writing skills with the ability to craft compelling, on brand copy for email marketing, social media, and digital advertising.
        • Familiarity with Klaviyo and Shopify greatly regarded.
        • Excellent attention to detail and creative flair.
        • Self-motivated and enthusiastic.
        • Ability to think critically, creatively and analytically. 
        • Experience in mountain bike or active lifestyle industry preferred.

         

        To apply please fill in this questionnaire below.

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