Job Opening - Digital Marketing Coordinator

Job Opportunity: Digital Marketing Coordinator DHaRCO

If you have digital marketing skills, you’re someone that gets stuff done, and you have the same passion for making the world a better place as we do – we’d love to meet you! 

We’re not just here to make mountain bike clothing. We’re here to influence the culture of mountain biking and demonstrate to the world what an amazing lifestyle sport it is. All we do supports our mission to enable people to live ‘no ordinary life’. 

Forming a key part of the marketing department, this role includes the design and development of branded content, management and execution of social media and email campaigns, and assisting in maintaining premium comms across all brand touchpoints.

Ideally you’re a mountain biker, or have dabbled in riding and we’ll soon make you an addict…we’re looking for someone that knows content, is a story teller and loves sharing and engaging with our community.

Being able to demonstrate a history of working in or studying digital marketing is a must, and some design skills working with adobe suite. We want someone to manage social media and assist in the development of marketing material such as EDM's and digital collateral.

What’s in it for you?
You’ll be a core part of a growing brand, at a really exciting time of international expansion. You will be at the centre of the mountain biking industry and get the opportunity to attend events and potentially travel overseas for the role, as well as having exposure to famous athletes. Flexible hours and proximity to the beach and trails will allow for a great work/life balance.

Location:

The role will be at DHaRCO's Terrey Hills office, with some work-from-home flexibility and a fun working environment.

Responsibilities:

Social Media Management:

• Generate and schedule content tailored for social media channels.
• Create and manage the social media calendar across different platforms.
• Amplify the DHaRCO brand in a way that fosters engagement and drives brand awareness with our existing community & athletes while capturing the attention of new customers.
• Maintain and enhance our brand voice ensuring consistency and authenticity based on our brand positioning and tone of voice.
• Proven experience specific to Instagram and TikTok required, exposure to Youtube, LinkedIn and other platforms would be of value.

Email Marketing:

• Assist in the design and implementation of targeted email marketing campaigns.
• Maintain and grow EDM database through Klaviyo platform. This includes creating/maintaining automated workflows, campaign emails, popups and approving reviews.
• Develop, segment, and manage email lists based on consumer behaviour and demographics to maximise campaign effectiveness.
• Track and analyse campaign insights for continuous improvement and success.

Graphic Design & Content Creation:

• Support the creation of marketing materials, including posters, banners, press releases and more.
• Assist in developing engaging and entertaining content for various owned media channels, including photo and video content.
• Liaise with in house and external contractors where needed.
• Ensure all content aligns with our brand and meets quality standards.

Skills and Qualifications:

• Minimum 2 years experience in a digital marketing/social media role
• Proficiency in graphic design tools across Adobe Creative Suite (Photoshop, Illustrator, InDesign). 
• Photography and Editing skills would be a bonus.
• Exceptional writing skills with the ability to craft compelling, on brand copy for email marketing, social media, and digital advertising.
• Familiarity with Klaviyo and Shopify greatly regarded.
• Excellent attention to detail and creative flair.
• Self-motivated and enthusiastic.
• Ability to think critically, creatively and analytically. 
• Experience in mountain bike or active lifestyle industry preferred.

 To apply please fill in this questionnaire below.