DHaRCO Opens a European Subsidiary
1st Nov 2022
To be able to better serve our community, allow for better access to our products and to further inspire people to live no ordinary life, we’re expanding into Europe.
The DHaRCO Hub in Europe will open on the 1st Nov 2022, based in the Netherlands. We will start shipping all European and UK orders from the new warehouse and this means easier product availability so riders can look and feel good, and on the ground staff to assist for returns, exchanges, questions, product development and more.
In contrast to a traditional distribution model, we have chosen to open our own European Subsidiary so that we can live and breathe the ethos of the brand with our own team. We will be closer to the riders in Europe - going to events, and really getting an understanding of what our community needs.
We will be working with local distributors, agents, and industry partners in countries across Europe and are excited to develop these relationships moving forward as we step into the richness and cultural diversity we love in this market.
In 2022 the DHaRCO team had the pleasure of attending three of the DH World Cups in Europe, giving us great insight into the support for the brand across Europe. The privilege of working closely with international teams such as Commencal Muc Off by Riding Addiction and the Pinkbike Racing Team have further expanded our connection within Europe.
The Netherlands warehouse will be a shipping hub, staffed by a rad local DHaRCO team, and we’re excited to connect with our European community more in the future.
In September 2021 we opened a Subsidiary in Squamish to be closer to the Canadian riders and a riding destination we all love. A year later we are passionate to take this initiative to Europe.
Happy shredding, and bring on the good times ahead.
Xx DHaRCO Crew
DHaRCO's vision is to inspire people to live a life less ordinary through mountain biking.
Designed to act, not look, like sportwear, the DHaRCO brand has gained international recognition for being casual in style yet technical in function and super comfortable to wear.
The brand aims to demonstrate what an amazing lifestyle sport mountain biking is and support an inclusive MTB community.
DHaRCO is proudly Australian, born on Sydney's Northern Beaches and sold globally online and through respected retailer partners.