We're excited to share some key highlights from the 2022 Vital MTB Audience Survey and Market Trends Report.
The Vital survey provides forward looking data on core mountain bike consumers by focusing on purchase intent over the next 12 months. 10,000+ surveys were completed by users around the world. You can find the full results at this link: VITAL MTB Survey.
In the latest survey published Sept 2022, DHaRCO ranked 3rd on the list for choice of Jerseys to buy - behind the big guys of Fox and TLD - 4th in Pants and 6th in Jerseys - our strongest result to date, we're stoked to share this with y'all.
DHaRCO key results when consumers ranked which brands they would like to buy in 2023:
3rd - MTB Jerseys
4th - MTB Pants
6th - MTB Shorts
Below is the Audience Spread for Vital MTB.
Seeing this snapshot into consumer purchase intent, we're very excited to share with you these results and to see DHaRCO in such a strong front of mind position with global consumers.
You can find the full results at this link: VITAL MTB Survey.
Link here also to see trends year on year.